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This is a comment to give helpful suggestions. If you don’t like it it’s better to ignore it than to hide comments. But this is just trying to help. I keep seeing you unhappy with how your games are doing and offering suggestions. It can apply to future projects too.

The best advice I can give is to look at other mascot horrors that you like and see what they’re doing. If there aren’t any mascot horror games you like, then ask yourself why exactly are you making this type of game.  people make games out of passion for an idea or genre. If you’re just making it cause you see others doing it and getting popular, you’re unlikely to enjoy the process enough for it to succeed. Just focus on a subject you do care about.

For other mascot horror games, How are they marketing themselves? How are they setting up intrigue and interest in their character and setting? What story is involved here? What kind of atmosphere and experience can players expect? What do you find interesting about your ideas? Those are the things you want to take from your game and pitch to people. If your answer is “I don’t know”, “there isn’t one”, those are the things you need to focus on then. Addressing that will help.

Recording is easy, download OBS and save the footage. For editing, you can download da Vinci resolve for free and  add video clips, add copyright free music (you can Google “copyright free music”, “public domain horror music”), and insert any images or text that you can think of. A trailer won’t for sure get players, but it helps. It shows a level of commitment and displays what your game is about.

Ping specific people and channels. Say “I made a horror game, I would like feedback on it so I can improve or know what I did right”. Start with people you follow that you look up to. And then people that you interact with regularly on twitter. You have to set your expectations low and work up from there. If only 10 people like a game, that’s still 10 more than before you made a game… not everything has to reach big YouTubers to matter.

Look up hashtags. Link and talk about your game or trailer now and then. When joining servers, share it as an example of work. Don’t undercut it by saying “no one played it”. Say “I would love to hear from more people”. That’s more likely to net responses.